Google Ads | Missed Search/Shopping Query Script
Intro As a PPC professional, you may spend a lot of time reviewing search terms in your campaigns, checking Google's recommendations tab for keyword ideas or using a keyword planning tool to look for queries you may be missing. If you're managing both search and shopping campaigns, there's an additional avenue for boosting traffic that you might be overlooking - analyzing whether you're serving shopping ads on queries without corresponding search ads, and vice versa. Google (& Bing) may serve a mix of search and shopping ads for a given query, or just one of these types of ad, so there's likely to be queries in your account that only appear on one ad type. Benefits When using this on an account, I found a whole stream of shopping terms that weren't appearing in search campaigns and was able to build out more keywords to boost my search campaign traffic. Given the nature of shopping campaigns, it was harder to get more queries for the campaign, but it did pro...